Organic search, also referred to as SEO, is a process that attempts to amplify your brand and website in Google search and other search engines. This is commonly called ‘free’ traffic, although proper optimization takes a disciplined strategy and technical know-how.
Over time, a technically sound website and optimization plans can lead to exponential gains in traffic and conversions. A comprehensive search strategy involves utilizing both SEO and Paid Search simultaneously to get optimum performance. Paid search is more flexible and can drive more short term gains based on a budget, while SEO has time to generate it’s greatest impact. Proper SEO can also help drive cost savings in Paid Search campaigns based on relevance and user experience.
Contact us today to learn more about our organic search options, including audits of your current website.